Dismantling the Sales Machine (Harvard Business Review) (Unabridged) - Brent Adamson, Matthew Dixon & Nicholas Toman

Dismantling the Sales Machine (Harvard Business Review) (Unabridged)

By Brent Adamson, Matthew Dixon & Nicholas Toman

  • Release Date: 2013-11-11
  • Genre: Business & Personal Finance
  • © 2013 Harvard Business School

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Dismantling the Sales Machine (Harvard B Brent Adamson, Matthew Dixon & Nicholas Toman

Summary : Dismantling the Sales Machine (Harvard Business Review) (Unabridged)

Brent Adamson, managing director at CEB, Matthew Dixon, executive director at CEB, and Nicholas Toman, research director at CEB, report on how reps can’t sell to savvy customers by adhering to strict processes.

This article was first published in the November 2013 issue of Harvard Business Review.

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