Unleashing the Power of Marketing (Harvard Business Review) (Unabridged) - Beth Comstock, Ranjay Gulati, Stephen Liguori

Unleashing the Power of Marketing (Harvard Business Review) (Unabridged)

By Beth Comstock, Ranjay Gulati, Stephen Liguori

  • Release Date: 2010-09-10
  • Genre: Audiobooks
  • © 2010 Harvard Business School Publishing

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Unleashing the Power of Marketing (Harva Beth Comstock, Ranjay Gulati, Stephen Liguori

Summary : Unleashing the Power of Marketing (Harvard Business Review) (Unabridged)

Beth Comstock, the chief marketing officer and a senior vice president of General Electric, Ranjay Gulati, a professor at Harvard University, and Stephen Liguori, the executive director of global marketing at General Electric, write about how GE's leaders set out to find the skills they needed to win credibility and deliver results.

This article was first published in the October 2010 issue of Harvard Business Review.

(Tags : Unleashing the Power of Marketing (Harvard Business Review) (Unabridged) Beth Comstock, Ranjay Gulati, Stephen Liguori Audiobook, Beth Comstock, Ranjay Gulati, Stephen Liguori Audio CD )