The Age of Customer Capitalism (Harvard Business Review) (Unabridged) - Roger Martin

The Age of Customer Capitalism (Harvard Business Review) (Unabridged)

By Roger Martin

  • Release Date: 2010-01-10
  • Genre: Audiobooks
  • © 2010 Harvard Business School Publishing

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The Age of Customer Capitalism (Harvard Roger Martin

Summary : The Age of Customer Capitalism (Harvard Business Review) (Unabridged)

Roger Martin, dean of the Rotman School of Management at the University of Toronto, reports on the evidence that suggests shareholders actually do better when firms put the customer first ᅵ rather than trying to maximizing shareholder value.
This article was first published in the January/February 2010 Special Double-Issue of Harvard Business Review.

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