Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that – your best tool for getting people to see beyond price may be the price itself.
This article was first published in the May 2010 issue of Harvard Business Review.
(Tags : How to Stop Customers from Fixating on Price (Unabridged) Marco Bertini, Luc Wathieu Audiobook, Marco Bertini, Luc Wathieu Audio CD )
