How to Stop Customers from Fixating on Price (Unabridged) - Marco Bertini, Luc Wathieu

How to Stop Customers from Fixating on Price (Unabridged)

By Marco Bertini, Luc Wathieu

  • Release Date: 2010-05-10
  • Genre: Audiobooks
  • © 2010 Harvard Business School Publishing

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How to Stop Customers from Fixating on P Marco Bertini, Luc Wathieu

Summary : How to Stop Customers from Fixating on Price (Unabridged)

Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that – your best tool for getting people to see beyond price may be the price itself.

This article was first published in the May 2010 issue of Harvard Business Review.

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