Influence (Unabridged) - Robert B. Cialdini

Influence (Unabridged)

By Robert B. Cialdini

  • Release Date: 2021-07-02
  • Genre: Science & Nature
  • © 2021 Robert B. Cialdini

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Influence (Unabridged) Robert B. Cialdini

Summary : Influence (Unabridged)

Influence, the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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